code of ethics



HCA Lebanon is registered under the Lebanese Law no 7664/4 dated 20/07/2012. Download Document

Code Of Ethics. Download Document pdf


The HCA was founded in recognition of the public need for competent, unbiased advise, professional guidance and sound judgments on the many diversified problems encountered in the hospitality industry in Lebanon. The HCA believes that by clearly recognizing the consulting function as a profession, and by organizing the combined knowledge and experience of those engaged in hospitality consulting, the quality of consulting services to the Lebanese industry would be greatly enhanced. Members of the HCA have demonstrated their integrity and are qualified by their experience, training, and knowledge, to develop and express sound judgment on issues in the hospitality business. This Code is designed to serve notice to the public that members will assume the obligation of self-discipline above and beyond the requirements of law and that members will maintain a high level of ethics and professional service. The HCA enforces the Code by receiving and investigating all complaints of violations and by taking disciplinary action, including censure, suspension, or revocation of membership against any member who is found guilty of Code violation or who willfully supports the practice of Code violation. It is a desire for the respect and confidence of the hospitality industry and of HCA that should motivate the consultant or member to maintain the highest possible ethical behavior. HCA is non-governmental, non-political, non-confessional organization; members will not be sponsored/invited according to their religion, political affiliations, etc. In recognition of the public interest in their obligation to the profession, members of the HCA must agree in writing to comply with the following articles of professional conduct.

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  1. A member shall conduct all professional activities in a manner that reflects credit upon the member, the HCA, and the hospitality industry.
    1. 1. Members will not take personal, financial, or other advantage of inside material or information resulting from their professional relationship with clients unless proper, full disclosure has been made; nor will they provide the basis on which others might take such advantage.
    2. 2. Members will not act in any manner (misleading language or any other) that could be detrimental to the respect and honor afforded by the HCA or its individual members.
  1. 3. Members will not solicit employees of clients for employment except with the consent of the client.
  2. 4. Members shall maintain and improve their professional competence by continually devoting the necessary time to reading appropriate professional literature, participating in educational seminars and programs in their field, and pursuing other continuing professional education activities.
  3. 5. Members will work to assist those who enter the hospitality industry consulting profession in acquiring a full understanding of the ethics, processes, responsibilities, and competencies of the profession and by keeping them informed of significant developments in their areas of practice.
  4. 6. Members will commit to sustainable development by integrating economic, health, safety, security, environmental and social considerations into business decisions
  5. 7. Members will support this code by reporting code violations to the HCA in accordance with the established procedures for handling the alleged violations of the code of conduct.

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A member must not accept any assignment or engage in any practice involving a violation of the law, this Code or local practice. A member must immediately withdraw from any assignment if such a breach is identified and inform the HCA of the alleged violation.

A. General Responsibilities

  • 1. Members shall, before accepting an engagement, confer with the client or prospective client in sufficient detail and gather sufficient facts to gain an understanding of the perceived issues, the objectives to be achieved, the scope of assistance needed and the possible benefits that may accrue to the client.
  • 2. Members will hold as strictly confidential all information concerning the affairs of the client that is gathered during the course of a professional engagement except when the client has released such information in the public domain.
  • 3. Members will advise the client of any significant reservations they have regarding anticipated benefits of an engagement. They will not accept an engagement in which they cannot perceive a client benefit.
  • 4. Members will not mislead the client to any benefit that is not within their control to deliver.

B. Independence, Objectivity, and Integrity

  • 1. Members will assume an independent position with the client, making certain that advice to clients is based on impartial consideration of all pertinent facts and responsible opinions. Members will not knowingly present a misleading report.
  • 2. A member must not accept any assignment involving a conflict of interests and must withdraw from an assignment when an unavoidable conflict of interest arises after the assignment has been accepted unless such conflict is fully disclosed in writing to all parties and all parties agree that the assignment may be accepted or continued.
  • 3. A member must not knowingly accept any assignment in which the member is called upon exclusively to lend professional reputation or signature to misleading predetermined opinions or positions.
  • 4. A member must not accept any assignment that prevents or limits the ability to develop factual and supportable opinions, findings, or conclusions. If the client requests the scope of the assignment to be limited (to the extent that the consultant may not be able to consider all relevant factors), then these limitations must be communicated in writing and agreed upon by the client before accepting the assignment.

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C. Arrangements with Clients

The assessment of services and the procedures by which fees are charged will be based upon agreement between the consultant and client. However, members will agree with the client in advance on the basis for charges, including the reimbursement of expenses.

D. Due Professional Care/Competency Provision

  • 1. A member may not accept any assignment, which is beyond the scope of the member’s competency, knowledge, and expertise unless the member obtains the needed knowledge or expertise from other sources.
  • 2. Members will ensure that others they assign to an engagement, including employees and subcontractors, comply with the standards set out herein, are qualified to produce the arrangements results and benefits, and are adequately supervised.
  • 3. Members will ensure that sufficient relevant information is obtained and evaluated in developing conclusions and recommendations.
  • 4. Members will perform each commitment/mission on an individualized basis and will develop recommendations designed specifically to address each client’s issues. Such solutions should be realistic and practical, clearly understood by the client and capable of being implemented by the client.
  • 5. Members will act with honesty and integrity and deliver quality results that meet the industry’s standards and ensure that their work demonstrates the quality of their advice through sufficient planning, reviews and controls.

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Members will recognize that from time to time they will be working with other professional hospitality consultants, as well as those from other disciplines and that it is necessary to adhere to certain standards of conduct in order to maximize the benefits to clients as well as to maintain the professional relationships within the profession.

  • 1. Members recognize their responsibility to the profession, to share with their colleagues, the general body of knowledge and non-propriety approaches they use in serving clients.
  • 2. Members referring another consultant to a client will not misrepresent the qualifications of the other consultant nor will they make any commitments for the other consultant. Members receiving a referral from another will ensure that no misrepresentations or commitments have been made.
  • 3. When engaged by a client to review the work of another consultant who is a member of this HCA, members will exercise objectivity and integrity in all technical and advisory conclusions communicated to a client.
  • 4. A member should not engage with the client of another member of the HCA on the same mission, unless a waiver is signed by the latter.


Following is a summary of the procedures for handling alleged violation of the Code of Professional Conduct. The purposes of the procedures are to provide a mechanism for determining the merits of complaints against members in a fair hearing before an unbiased forum of peers; to protect the rights, privacy, and professional reputation of members; and to protect the rights and interest of clients in dealing with members.

  • 1. Any person, member, or non-member may file a charge of misconduct against a member. Misconduct is deemed to be any violation of the Code of Professional Conduct. The charge may be formal or informal.
  • 2. A formal charge is a written statement of the facts alleged, with substantiating evidence, copies of which the Chairman transmits to the Professional Conduct Committee and to the accused member, identifying the party who filed the complaint. After investigation, the committee decides whether to dismiss the charge or refer the matter with recommendations to the Board of Directors for hearing and decision.
  • 3. The Board of Directors serves as an unbiased forum of peers, hearing testimony provided by the Professional Conduct Committee and the accused member.
  • 4. A member of the Board of Directors may have a conflict to serve as an unbiased member on a forum of peers; in this case, a member appointed by the Board may fill the position. All individuals serving on a forum of peers must ensure that they are not in a position of conflict of interests.
  • 5. Upon receipt of an informal complaint of misconduct on the part of a member, the Chairman initiates a confidential inquiry to confirm its substance. If there is reasonable ground for the complaint, the chairman will inform the member under investigation of the charges pending to which the accused member may file an explanation or challenge the charges within 30 days. If the Chairman of the Professional Conduct Committee and the HCA Chairman jointly determine that the charges are sufficiently serious, the whole Committee will review the matter and recommend one of the following courses: dismissal of the complaint, instruct the Chairman to obtain additional information required to arrive at a decision, instruct the Chairman to send a letter to the offending member in the nature of a warning or immediate cease and desist. If the same violation occurs after a cease and desist order has been communicated to a member, a formal charge will be entered against the offending member.
  • 6. The Board’s decision, based on a majority vote, may take several decisions, which include a dismissal of the complaint, a formal written warning, temporary suspension from the HCA, or permanent expulsion of the member from the HCA.
  • 7. All matters relative to the filing and investigation of charges or complaints are regarded as confidential and are not in any way made public until the final step in these procedures has been completed. 8. When a member withdraws from membership or is removed from the HCA, he or she will immediately:
  • A. Return the Certificate of Membership and HCA pin to the HCA office.
  • B. Cease to use the HCA designation in association with their name, reports, or any other communications.
    • C. No longer represent himself or herself out as a member of the HCA.

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A. Candidate Criteria:

The HCA is composed of individuals, not organizations, corporations, or groups. Membership in HCA is by invitation only. To be eligible for membership, an individual must initially meet the following minimum criteria:

  1. Be a practicing hospitality consultant with five consecutive years of consulting experience immediately preceding invitation or have three consecutive years of consulting experience immediately preceding invitation if the candidate has a total of ten years hospitality industry experience.
  2. One's primary professional activity is as a practicing hospitality industry consultant selling a service or intellectual property, as opposed to a physical or tangible product.
  3. Be an owner, officer, partner or principal of his or her own company (management companies excluded), or the equivalent thereof, as long as each company is represented by a single member.
  4. Be sponsored by existing members as determined by the Board of Directors.

B.Procedures to Become a Candidate for Membership and Candidate Obligations:

Be sponsored/invited by a member

  1. Review our on-line membership directory and identify members that are personally familiar with your work experience as a consultant.
  2. Contact the member and inquire if he/she is willing to serve as a sponsor for your membership. (Please note that the sponsoring member must be personally familiar with your professional work as a consultant to launch the candidacy process. For example, simply knowing the candidate or being on a conference panel is typically viewed as insufficient to be a sponsoring member.)
  3. Attend an HCA conference if invited.
  4. Submit payment for candidacy fee upon invoicing. The candidacy fee is US$ 1000
  5. Submit payment for annual dues upon invoicing. The dues are US$ 500

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